The quick answer is 'Yes' it is, the IT Dept. where I used to work did it on XP. IIRC it was installed silently via a .CMD file from a 'RunOnce' registry entry, and its setup '.BGI file' was set by a .REG file in the same CMD. I never tried it, I just remember asking them how they did it.
I'm thinking that maybe the .exe could be added to the $oem$ directory in the installation disk and a .cmd file would do the rest but i can't code whatsoever so i'll just need to keep looking lol