They're tricking most people to upgrade, which is dishonest. The last new 'push' seems more like a scare tactic You basically turn on your computer and are immediately greeted with a large popup on your desktop telling you that you have an important windows update required for your security. You're then given only 2 choices (upgrade now or upgrade later). Technically, there is a 3rd option, but it's sort of hidden and not obvious to some. You can press the little X in the right-hand corner to close this message, but most home users are not even going to think about that and are going to freak seeing this new message from Microsoft. This behavior reminds me of how malware would trick the unexpected user into installing something they did not need.