I'm going to give a summary about reducing and preventing web trackers. As defined by Wikipedia, a web tracker "refers to the act of archiving existing websites and tracking changes to the website over time". In the old days, tracking cookies were used. But with the use of "blocking third party cookies", it evolved into other forums to monitor tracking behavior such as single pixel entities with code placed in them, as well as other techniques. Your IP can get logged by the code of these third parties, mainly for the purpose of advertising based on your browsing habits and interests. Your privacy is the cost you pay for browsing through websites. Without web trackers and advertisements, many websites would not be able to pay the bills unless they are a legitimate business. I am a user of Firefox, which is made by Mozilla. Mozilla was recognized in 2013 as the Most Trusted Internet Company for Privacy. The nice thing about Firefox is you have thousands of add-ons available if you would like to add some additional functionality. Chrome also offers the same, even though it may not be as extensive as Firefox. Two of my favorite add-ons are Adblock-Plus and Ghostery. They are also available on the Firefox add-ons pages here and here. With Edward Snowden informing the world of the NSA around May, 2013, people started to adopt methods to reduce and prevent themselves from being tracked. About 2/3 of Internet users do not want to be tracked, with about 20% wanting to be tracked because they believe it gives them better results. When it comes to Google, they track your browsing habits, too. Most of their revenue is from advertisements alone. I switched from using Google to DuckDuckGo recently simply because it doesn't track browsing habits and the results it gives are pretty good. With Adblock-Plus installed, you will hardly notice any advertisements. It also cuts down on your bandwidth slightly, I recall reading somewhere. And Ghostery blocks about 80% of the trackers out there. It isn't perfect, but its a good start for the average user. For more advanced users, be sure to check out this link to learn more: http://www.youtube.com/watch?v=-mStT_mIi6Y There are far more tech-savvy people here than myself, so if you fall into that category and would like to add more to this discussion, please feel free to give your own suggestions on how people can protect their privacy when it comes to browsing the Internet. I hope you all find this topic helpful.