When you go In config screen,and go to the file and system recovery tab It's called "Windows 7 file recovery"?? Sorry the screen Is In Dutch.
There is an updated backup, that's the new filehistory thing similar to what OSX has. MS wants you to use that for backups. But the win7 file recovery is required because filehistory is not image based and thus cannot be used for full drive backups.
I think it is ridiculous that you can pin unlimited times the same stuff on start... (from desktop) unpinning is not an option in desktop. have 4 recycling bins now on start.. yeah!