Hope nobody manages to zoom and clarify that photo with the ultimate DVDs. Or else whoever got that copy will be wondering why their retail key is suddenly coming up as "not genuine" and then they call M$ and find out a thousand people are using that key, haha!
Just gotta hit the "Enhance" button in photoshop... They do it on CSI all the time. Anyway, there's no point in even trying to zoom in and try to read the key. Each letter has been reduced to (at best) a 2x3 block of pixels. You can barely make out the "P" in "Product Key" -- and that's with KNOWING what it is.