I had probs with Rufus as well. So I downloaded the Windows 7 USB/DVD Download Tool and used that instead to convert the ISO to a bootable memory stick.
That won't boot uefi, only when csm is enabled and that just is BIOS/MBR. The usb/dvd store tool formats NTFS.
Need some more information ... Your computer has UEFI bios ? If it does, select 'GPT partition scheme for UEFI' in Rufus
There is chatter on Twitter that 14393.3 is about to drop. Will it happen today ? This would be the 1st build of the ZDP for us to test.
This post (second screenshot). Enter Pro KMS Client key. Edit: Sorry no idea which KMS solution you use, one of those that runs a scheduled task at boot to renew? If so, enter Pro key and reboot.