Thanks @Enthousiast. My bad was not using option 1 first. I used 2 and 3. I will read carefully and attempt again. Thanks for the help.
I'm back. Sp I followed exactly what you did and I got the same results. I'm pretty sure that that Windows install has something blocking upgrade with software. I've used your tools many times without this problem.
Something that worked for me is in the Start Menu search Troubleshoot program, launch the app compatibility troubleshooter, and direct it to the setup.exe from the ISO and tell it that it used to work in previous versions of Windows, and then select that it worked in Windows 8. It will surprisingly work. If that doesn't work for some odd or strange reason, then the next thing you do is grab yourself a copy of Windows 10 and take the sources folder from the ISO you want and copy it into the Windows 10 ISO. Actually, that's option 5 in his script, so I would recommend Option 5 or App Compatibility. Some others have said you can use Win 8 or Win 7 but the upgrade mitigations and registry migrations are so different in those versions of Windows that you could end up with a partially broken Windows install. Which, actually, is something you could fix with another In-place Upgrade once the first one is done, but I still would highly recommend not using a Win 8 or Win 7 image.