i find the auto installing apps a real dick move by ms. i also think the cortana assisted pre-login is annoying, something about her voice i don't like....can't be the only one who hits the mute when she starts talking about nothing post setup.
I do agree with you but it seems in some cases that Microsoft are stoping some of these tweaks from working.. Just look at Windows drivers updates before we could tweak it to stop it but these days that doesn't work ..
First PUP stands for potentially unwanted programs, not software, and second all OSes install potentially unwanted programs. Most Linux distros install Firefox which is crap. I don't want it, yet it is always installed.
On another note, peeps that install Windows 10 do have to agree with M$ EULA which states they can do what ever they want to their os, That includes providing unwanted software programs