To MS I read a article today about Win9 being "Free" as it's competing with free OS's... Click here to view graph: The article if I'm reading it right is saying OEM's to compete paying $40 per license fee is too much, they need to reduce that figure to enable them to compete with other offerings on the market... The price being dropped to a point it could be "FREE". Thing about this for a moment, if the price was reduced to free.... People would have more money to spend in your "Store" ... funny thing about people if you give them the base product for free (The OS) they feel better about giving you money on other things.... willingly. The are also less likely to pirate your other offerings. Make the product EASY to INSTALL and EASY to obtain install media and the like the additional revenue would offset the OEM licensing fees and expand the customer base. What a concept, provide the OS for free... make money off everything else... Windows 9, price and Microsoft's Innovator's Dilemma Summary: Microsoft will soon be talking Windows 9--partially to put Windows 8 in the rear view mirror--but the real action may be revolve around pricing. Should Windows be free? http://www.zdnet.com/windows-9-price-and-microsofts-innovators-dilemma-7000025053/ ~Snip~ The details around Windows 9---code named "Threshold"---are beginning to emerge, but the real action will go well beyond features and whether Microsoft can put Windows 8 in the rear view mirror. Microsoft's real challenge with Windows will be navigating a classic innovator's dilemma and how it can thread a needle between preserving a cash cow and ultimately give Windows away to hardware makers. Give Windows away for free?!? What?!? How?!? That place is where Microsoft is going to have to go if it wants to preserve its Windows ecosystem and market share. And how Microsoft navigate that business model change is going to be telling. The folks in Redmond may laugh off the idea of giving Windows away for free to original equipment manufacturers, but the writing is on the wall. Consider: Apple doesn't charge for its Mac OS anymore. Google Chromebooks have become more popular. PC makers are now adding Android desktop systems because they can customize and probably get better margins. Price will be king in the PC market and Android and Chromebooks could be counterweight to Microsoft. Mobile operating systems are driving computing. Windows 8 was a black eye for Microsoft and it's going to be a challenge to come back from a Vista-ish flop twice. The PC market is being splintered into multiple operating systems. When I consider those moving parts, it's not that surprising that Microsoft is having trouble naming a new CEO. It's going to suck to be the new CEO. For starters, Microsoft isn't that screwed up so a new leader can't be a hero. Think John Chen at BlackBerry. Chen has little downside. If he turns around BlackBerry he's a legend. If BlackBerry fails Chen carries none of the blame. ~snip~ Over the medium to longer term, we believe Microsoft will be forced to follow Apple and Google and give away the OS, especially in the consumer market, and use services like Bing, Skype, Office 365, etc. as its primary monetization engine. That said, we expect Enterprises to continue to pay for support via various enterprise agreements. REST OF STORY HERE: http://www.zdnet.com/windows-9-price-and-microsofts-innovators-dilemma-7000025053/ .